New & Used Harley-Davidson Motorcycle for sale
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Harley-Davidson, Inc., H-D, or Harley, is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. Along with Indian, it was one of two major American motorcycle manufacturers to survive the Great Depression.
Stock price: HOG (NYSE) US$37.95 -0.39 (-1.02%)
24 Sep, 4:00 pm GMT-4
CEO: Jochen Zeitz (Mar 2020–)
Founded: 1903, Milwaukee, Wisconsin, United States
Headquarters: Milwaukee, Wisconsin, United States
Revenue: 5.647 billion USD (2017)
Subsidiaries: Harley-Davidson India, MORE
Parent organizations: Harley-Davidson Motor Company Group, Inc, Harley Davidson Motor Co Group LLC
Founders: William S. Harley, Arthur Davidson, Walter Davidson, William A. Davidson
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. Today, we continue to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience we deliver – like we have for well over a century and will for generations to come.
More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
Building our legend and leading our industry through innovation, evolution and emotion.
We are redefining our culture to reignite the company’s soul and spirit. We are calling our cultural journey “H-D#1” represented by our recognizable #1 logo, introduced in 1969 to celebrate a National Racing Championship. The #1 logo is uniquely ours - an iconic symbol of winning and the hard work it takes to get there. Our employees and dealers are rallying around ten H-D#1 leadership principles to become a winning, high-performing company.
Communication -Communicate with purpose, structure, facts and inspiration
Agility -Accelerate, innovate and thrive in a rapidly changing environment
Impact -Focus on impact, not process, and be outcome driven
Simplicity -Pursue the simplest path to achieve each outcome
Speed -Don’t let perfection get in the way of process and pace
Culture -Be fair, honest, positive and creative. Strive to win and have fun.
Courage -Take risks and go against the norm
Judgment -Think strategically and make informed decisions
Focus -Focus on a short list of meaningful opportunities that build desirability
Lean -Maximize impact with limited resources
The Hardwire is Harley-Davidson’s 2021-2025 strategic plan guided by our mission and vision. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand. Our efforts will unlock the potential of the most important products, segments and geographies. This includes growth in our complementary businesses and selective expansion into segments where we have a path to leadership.
OUR AMBITION: ENHANCE OUR POSITION AS THE MOST DESIRABLE MOTORCYCLE BRAND IN THE WORLD
Desirability is a motivating force driven by emotion. Harley-Davidson has long been associated with igniting desirability – it’s in our DNA and it is embedded in our vision; it is at the heart of our mission and it is part of our 118-year legacy.
To enhance our position as the most desirable motorcycle brand in the world, we will: