Bruce Rossmeyer's Daytona Harley-Davidson welcomes customers from all over the world year-round in Destination Daytona. As one of the nation's top motorcycle dealerships, it's a main attraction of both Daytona Bike Week and Biketoberfest. The 109,000 sq ft showroom is located just off I95 Exit 273 in Ormond Beach FL. It features the area's largest selection of genuine Harley-Davidson Motorclothes, Parts and Accessories, official licensed merchandise and the area's only authorized HD rentals.