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New & Used Beta Motorcycles For Sale
Beta is an Italian motorcycle manufacturer, specialising in off-road motorcycles. Beta are best known for their popular observed trials bikes. In 2005, they launched a range of enduro motorcycles using KTM engines.
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Beta Motorcycles Information:
Beta has its origins in 1904 as a bicycle manufacturing company named “Società Giuseppe Bianchi”, originally based in the town of Via Bellariva and later moved to Florence.
The name Beta comes from the initials of Bianchi, Enzo and Tosi, Arrigo who ran the company at that time. Currently the company is run by Lapo Bianchi great grand-son of Giuseppe Bianchi the company founder. The company started making motorcycles in 1948.
Focusing on two-stroke street bikes through the 1950s and 1960s, the company began development and production of off-road motorcycles in the 1970s. The off-road models were initially motocross and enduro bikes and in the 1980 they began production of the highly successful observed trials bikes.
In 2004 Beta entered the 4-stroke enduro market with bikes using KTM motors.
By the 2010s they were producing both two-stroke and four-stroke off-road bikes with Beta designed motors
New & used Beta Motorcycle for sale
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You can also buy original Beta motorcycle parts and accessories from Beta dealers, such as Beta Helmets, Jackets, Gloves, Boots, and Luggage, etc.
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OUR STORY RIDING SINCE 1905
BETAMOTOR.
OVER A CENTURY OF TECHNIQUE AND SPORT
It all began with Giuseppe Bianchi who made bicycles. Then his son Enzo met Arrigo Tosi while he was on military service, married his sister Elda and they all decided to work together. Over 100 years after its foundation, the company is still a market leader in the motorcycle sector.
THE ORIGINS
At the beginning of the decade the historic but now obsolete factory in Via Bellariva was abandoned and the company moved to Osmannoro. In 1966 a terrible flood raged through Florence, also causing severe damage at Beta, although the company was fortunate in that it managed to get back on its feet very quickly.The engines designed by the new group of in house technicians went into production.
THE BIRTH OF THE FIFTIES
Motorcycle sport had always been part of the company’s DNA.
It was a valuable tool for developing new models more quickly, testing new machines “live”, and increasing sales by showcasing the high quality of a product through success in competition.
BETAMOTOR S.P.A
A series of changes came at breathtaking speed. Motocross was increasingly being dominated by the Japanese manufacturers,so Beta decided to concentrate on trials. A series of machines were created that frequently managed to win the World Championship. However, there was a continuing commitment to all off-road machines, without neglecting the range of mopeds.
THE TRIAL EXPLOSION!
It was a milestone in the history of Beta when Lapo Bianchi joined the firm. The entire production and administrative structure wa supdated, with the aim of increasing its presence abroad while technical and commercial alliances were strengthened. There was continuing success in trials competitions, which had now become the “new frontier” for the company.
THE NEW GENERATION
Far reaching changes within the company meant that it became possible to focus on foreign markets, while the number of models in the range was increased partly as a result of the important working relationships with KTM and Suzuki. At the same time, success in competition proved to be extremely useful as a means of developing business.
GROWTH, EVOLUTION AND EXPANSION
A decade marked by major changes. The scooter market was constantly evolving, sales of enduro bikes were increasing worldwide, while trial bikes were still selling but in much smaller numbers. Beta was now producing all of its two and four stroke engines inhouse. The company’s great commitment to sport brought more world championship wins including the manufacturers’ titles, which were even more prestigious and which the company had never won before.
WORLD ENDURO!
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