Beta is an Italian motorcycle manufacturer, specialising in off-road motorcycles. Beta are best known for their popular observed trials bikes. In 2005, they launched a range of enduro motorcycles using KTM engines.
Beta has its origins in 1904 as a bicycle manufacturing company named “Società Giuseppe Bianchi”, originally based in the town of Via Bellariva and later moved to Florence.
The name Beta comes from the initials of Bianchi, Enzo and Tosi, Arrigo who ran the company at that time. Currently the company is run by Lapo Bianchi great grand-son of Giuseppe Bianchi the company founder. The company started making motorcycles in 1948.
Focusing on two-stroke street bikes through the 1950s and 1960s, the company began development and production of off-road motorcycles in the 1970s. The off-road models were initially motocross and enduro bikes and in the 1980 they began production of the highly successful observed trials bikes.
In 2004 Beta entered the 4-stroke enduro market with bikes using KTM motors.
By the 2010s they were producing both two-stroke and four-stroke off-road bikes with Beta designed motors
New & used Beta Motorcycle for sale
Browse Beta Motorcycles. View our entire inventory of New or Used Beta Motorcycles.
You can also buy original Beta motorcycle parts and accessories from Beta dealers, such as Beta Helmets, Jackets, Gloves, Boots, and Luggage, etc.
If we don’t have it in stock, we can find it for you.
Motorcycle sport had always been part of the company’s DNA.
It was a valuable tool for developing new models more quickly, testing new machines “live”, and increasing sales by showcasing the high quality of a product through success in competition.
A series of changes came at breathtaking speed. Motocross was increasingly being dominated by the Japanese manufacturers,so Beta decided to concentrate on trials. A series of machines were created that frequently managed to win the World Championship. However, there was a continuing commitment to all off-road machines, without neglecting the range of mopeds.
Far reaching changes within the company meant that it became possible to focus on foreign markets, while the number of models in the range was increased partly as a result of the important working relationships with KTM and Suzuki. At the same time, success in competition proved to be extremely useful as a means of developing business.
A decade marked by major changes. The scooter market was constantly evolving, sales of enduro bikes were increasing worldwide, while trial bikes were still selling but in much smaller numbers. Beta was now producing all of its two and four stroke engines inhouse. The company’s great commitment to sport brought more world championship wins including the manufacturers’ titles, which were even more prestigious and which the company had never won before.